This PR and advertising campaign was designed to boost product recognition and enrich consumer understanding of the exceptional quality and exquisite flavor found in 100% Agave Tequila. By delivering clear and compelling messages along with captivating design elements, the campaign sought to cultivate a deep appreciation for the unparalleled quality, exceptional taste, and significant advantages that set this 100% Agave Tequila apart from mixto tequila.
The advertisements have been created using original photographs that have been enhanced with both traditional and AI-based Photoshop features, complemented by captivating copywriting.
This bulletin board emphasizes the unique selling points of 100% Agave Tequila, including reduced dizziness, sugar-free content, and Jalisco, Mexico origin. The design showcases a label-free añejo tequila bottle on a rocky precipice by the ocean at sunset, accompanied by the text “Jalisco’s Spirit in a Glass” and “Raise Your Glass to Pure Elegance.”Every element has been thoughtfully designed to convey a profound sense of sophistication, tradition, cultural richness, natural ingredients, class, and unwavering quality.
This bulletin board is designed to accentuate the distinctions between 100% Agave Tequila and mixto tequila. The design features a label-free añejo tequila bottle positioned on a rocky precipice, dividing two contrasting realms. On the left, there’s the ocean at sunset, symbolizing beauty, sophistication, and tradition, while on the other side lies a muddy, unwelcoming terrain representing mixto tequila blends. In the center, the slogan “Real Contrasts” underscores the message that, although a 100% agave bottle may not appear different from a mixto at first glance, there are unmistakable distinctions in quality and flavor. This ad is intended for display during the Halloween season, incorporating graphical elements typical of the holiday’s theme.
The Instagram ads are tailored for promotion through the 100% Agave channel, which will be established to enhance product recognition and foster better consumer understanding, especially among a younger adult demographic. When these ads run on Instagram, each of them will feature a “Learn More” button directing users to the 100% Agave website.
The Instagram post on the left is designed to emphasize the tequila’s origins in Jalisco, Mexico, showcasing its rich tradition and authenticity, all while sparking curiosity in the audience. It invites viewers to explore the region where 100% Agave Tequila is meticulously crafted.
The Instagram post on the right is intended to playfully suggest the distinctions in quality and flavor between 100% Agave Tequila and mixto tequila. It’s specifically tailored for promotion during the Halloween season, featuring a Halloween-themed design.
The Instagram post on the left spotlights the enchanting taste and well-being aspects of 100% Agave Tequila, inviting consumers to experience its magic made in Jalisco and learn about its rich tradition and irresistible flavors.
The Instagram post on the right accentuates the taste excellence and purity of 100% Agave Tequila, urging consumers to explore the world of Jalisco-made 100% Agave Tequila for an elevated experience.
The Instagram post on the left emphasizes the crucial point that regardless of the tequila brand you choose, it’s essential to ensure that it is crafted exclusively from 100% agave.
The Instagram post on the right highlights the significance of both 100% agave and its origin in Jalisco, Mexico, underscoring the regional authenticity of this cherished spirit.
The Instagram post on the left hints at the euphoric sensation one can experience while savoring tequila, suggesting that it can transport you to a state of pure bliss.
The Instagram post on the right underscores the exquisite flavor of 100% agave tequila, asserting that indulging in it can elevate not only your taste buds but also your overall sense of self.
The left bus shelter ad invites viewers to savor Jalisco-crafted 100% Agave Tequila, with its inviting design focused on an añejo tequila bottle atop a rock, flanked by two rising mountains
The right bus shelter ad playfully encourages readers to opt for 100% Agave Tequila, subtly implying that alternative choices may result in unfavorable outcomes. It’s uniquely designed for Halloween season promotion, featuring a Halloween-themed aesthetic.
*Please be aware that the content showcased does not reflect a client engagement.