Aaron Lanziner

I’m a dedicated PR and Marketing professional with a passion for creating compelling brand narratives that resonate across cultures and markets. With a background in both the US and Europe I bring a unique perspective to every project I undertake.

Professional Background

I am a proud 2024 graduate of the USC Annenberg School for Communication and Journalism, where I earned my master’s degree in Public Relations and Advertising. My education has equipped me with cutting-edge strategies and insights that I apply to help brands tell their unique stories in captivating and inspiring ways.

Skills and Expertise

  • Communication and Oratory: I excel in clear, impactful communication and am a great orator. I effectively engage with stakeholders both inside and outside companies, ensuring smooth and productive interactions.
  • Structured and Driven: My work is characterized by a structured approach and a strong drive for excellence. My experience in PR and advertising has honed my ability to deliver results in dynamic environments.
  • Strategic and Creative: I blend strategic, data-driven methods with creative thinking to craft campaigns that not only meet objectives but also inspire and engage audiences.
  • Multilingual Proficiency: I am trilingual, with full professional proficiency in English and native fluency in both German and Italian. This linguistic capability allows me to communicate seamlessly in diverse settings.
  • Multicultural Insight: My multicultural upbringing enables me to thrive in global settings and manage projects across different time zones with ease.

Personal Values

  • Work Ethic: I am deeply committed to my work, demonstrating a strong work ethic and passion in everything I do.
  • Cultural Connection: As a co-founder of the snack box company Time2EatItalian, under the brand name “Milano Munchies,” I am dedicated to bringing Italian culture and heritage closer to people through food.

I believe that every brand has a unique story to tell, and my goal is to help them share it in a way that captivates and inspires their audience. Whether it’s through strategic campaigns, engaging narratives, or cross-cultural initiatives, I am here to make a meaningful impact.