News Release

For immediate release

 

Contact: Aaron Lanziner
Director, Public Relations

Electronic Arts Inc.

+1 (000) 000-0000

lanziner@ea.com

The Dawn of a New PC Gaming Era

Electronic Arts introduces EA VR and The Sims 5

REDWOOD CITY, Calif. (May 23, 2024) – Electronic Arts Inc. (NASDAQ: EA) announces the future of interactive entertainment with the launch of the EA VR headset and the latest in life-simulation, The Sims 5, starting a new era of immersive PC gaming.

Introducing a groundbreaking approach to digital interaction, EA integrates advanced virtual reality technology with enriched social and creative game environments. The innovative EA VR headset, combined with The Sims 5, aims to transform the familiar PC gaming experience into an expansive, interactive metaverse. This approach extends the boundaries of conventional gaming into a broader, more engaging universe where enhanced visual experiences and community-oriented environments take center stage. At EA Play Live on July 21, participants worldwide will gain early insights into the forefront of gaming innovation.

David Tinson, executive vice president and chief experience officer at Electronic Arts, says: “We are redefining interactive entertainment by inviting captivating cross-industry collaborations and unveiling endless possibilities for gamers. Merging rich narratives with transformative technology, we pioneer experiences that will captivate audiences worldwide.” Marija Radulovic-Nastic, chief technology officer for creative & development at Electronic Arts, adds: “With the launch of the EA VR headset and The Sims 5, we are elevating gaming immersion to the next level. This unique combination of cutting-edge virtual reality technology and engaging gameplay experience offers players a new journey into the future of interactive entertainment.”

PC gaming embarks on an exciting adventure with EA VR to explore the vast universe of The Sims 5, featuring highlights such as:

  • Cutting-Edge Design and User Safety: Combines superior resolution, wide field of view, and precise tracking for an immersive wireless experience, enhanced by environmental sensors for real-world awareness.
  • Tailored VR Experience: Offers adjustable optics for visual clarity and a lightweight structure to ensure comfort during extended play, supported by hands-free voice controls for seamless interaction.
  • Player-Crafted Virtual Landscapes: Allows users to design, modify, and inhabit unique digital environments that reflect their personal style, merging personalized virtual spaces with individualized avatar identities.
  • Immersive Community Experiences: Combines rich, lifelike, and dynamic virtual social interactions within a diverse community, enabling hosting and participation in global events from music to educational workshops in immersive, shared virtual spaces.
  • Blockchain-Enhanced Marketplaces: Integrates interactive marketplaces with blockchain security, enabling users to engage in protected online transactions and establish ownership in innovative virtual settings.
  • Legacy Gameplay Evolution: Incorporates traditional features of The Sims series, such as intricate life-simulation mechanics, deep character customization, and rich storytelling capabilities, all refined and expanded for The Sims 5 to offer a nostalgic yet novel experience to long-time fans and newcomers alike.

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. In fiscal year 2023, EA posted GAAP net revenue of approximately $7.4 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™ and F1®. More information about EA is available at www.ea.com/news. EA, EA SPORTS, EA SPORTS FC, Frostbite, Battlefield, Need for Speed, Apex Legends, The Sims, Titanfall and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the property of their respective owners and used with permission.

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