This is a PR and advertising campaign* for a concept store for Shuron Eyewear in Abbott Kinney, Los Angeles. Along with creating effective billboard and social media advertisements to drive awareness and foot traffic to the store, I also developed a newsletter and website post to promote the opening. Through targeted messaging and attention-grabbing design, the campaign aimed to generate interest and excitement among the local community.
*Please note that the work displayed on this website is solely for the purpose of a university project and does not represent any actual client or professional work.
I have created two billboards for the upcoming opening of Shuron Eyewear’s concept store. These billboards are planned to be displayed in proximity to Abbot Kinney. The billboards have been thoughtfully designed to capture the brand’s essence and are intended to stand out among other advertisements in the area. The billboards feature bold and clear typography as well as engaging imagery that we believe will help generate interest and awareness of the launch of the Shuron Eyewear concept store.
I have created a newsletter for Shuron Eyewear’s already subscribed customers, announcing the opening of their concept store in Abbot Kinney. This newsletter provides a sneak peek of the store’s unique features, along with an exclusive invitation to RSVP for a personalized styling session with one of our expert stylists on the opening day of March 7th. The newsletter is designed to build anticipation and excitement for the store’s launch, and to make our valued customers feel appreciated and special.
I have created 4 original Instagram posts for Shuron Eyewear, with a focus on a younger audience that values unique and personal style choices. Each post is designed to generate excitement and anticipation for the opening of Shuron’s first concept store in Abbott Kinney. By targeting a younger, individualistic audience, I aimed to position Shuron as a must-have accessory for those looking to express their personal style. Through eye-catching visuals and engaging captions, these posts aim to create a buzz around the upcoming store opening and generate interest from a younger demographic.
I designed a landing page to announce the highly anticipated opening of Shuron Eyewear’s first concept store in Abbott Kinney. The page features an RSVP form, where customers can sign up for a personalized styling session with one of our expert eyewear stylists on the opening day, March 7th. This is a unique opportunity for customers to experience the craftsmanship and care that goes into every pair of glasses. I wanted to create a page that truly captures the excitement surrounding the opening of the store and encourages customers to visit and make a statement with their eyewear.
If you have any further inquiries regarding my work, please don’t hesitate to send me an email.